First things first. In this case, that means getting a solid knowledge of a client’s business, its goals, the wider market in which it operates and the challenges it faces. Otherwise anything claiming to be a strategy would be unworthy of the name.
What do we mean by strategy
For us, strategy comprises the tactical ideas we develop and implement as well as the measurement, data collection, audience expansion, campaign delivery, analytics and optimization.
The ever-improving process
Having access to metrics and client feedback is essential for success (and, in turn, we provide constant progress updates). What our analysis teaches us about a programmatic campaign is then fed back into the process to achieve even better results.